{"id":14,"date":"2010-10-24T07:32:41","date_gmt":"2010-10-24T11:32:41","guid":{"rendered":"http:\/\/stocks-shares-news-alert.com\/stock-market-news\/?p=14"},"modified":"2010-10-30T05:52:48","modified_gmt":"2010-10-30T09:52:48","slug":"it%e2%80%99s-one-of-the-oldest-ploys-in-advertising%e2%80%a6-sex-sells-2","status":"publish","type":"post","link":"https:\/\/stocks-shares-news-alert.com\/stock-market-news\/it%e2%80%99s-one-of-the-oldest-ploys-in-advertising%e2%80%a6-sex-sells-2.html","title":{"rendered":"It\u2019s one of the oldest ploys in advertising\u2026 sex sells!"},"content":{"rendered":"

What do you think of when you hear the name GoDaddy.com?\u00a0 I\u2019ll bet images of scantily clad women in sexually provocative situations cross your mind.<\/p>\n

Don\u2019t fret\u2026 you\u2019re not a deviant of some kind.<\/p>\n

This is exactly what the company wants you to think of when you see or hear their name.\u00a0 It\u2019s one of the oldest ploys in advertising\u2026 sex sells!<\/p>\n

And it works like a charm every time.<\/p>\n

For those who have no idea what I\u2019m talking about, let me briefly explain.<\/p>\n

GoDaddy.com made a name for themselves during the 2005 Super Bowl.\u00a0 The company aired a commercial with an attractive woman who had a \u201cwardrobe malfunction\u201d in front of a clearly embarrassed older man.<\/p>\n

The commercial was an instant global sensation.<\/p>\n

But more importantly, it brought in countless new customers.\u00a0\u00a0The company\u2019s market share went from 16% before the ad to a stunning 25% after it!<\/strong> As you might imagine, GoDaddy.com has now made its provocative commercials a regular Super Bowl attraction.<\/p>\n

And the controversial advertising strategy has paid off in spades.<\/p>\n

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GoDaddy.com is now the world\u2019s leading registrar of internet domain names.\u00a0 They have more than 43 million domain names under management.\u00a0 And the company boasts it adds a new one every second.<\/p>\n

Now GoDaddy\u2019s ready to capitalize on their amazing success.<\/strong><\/p>\n

The company has put itself on the auction block.\u00a0 GoDaddy founder, Bob Parsons, is looking to sell the company to the highest bidder. According to the\u00a0Wall Street Journal<\/em>, the company could sell for $1 billion or more.<\/p>\n

Word on the Street is private equity firms are lining up to bid on GoDaddy.<\/p>\n

You see, private equity shops love the online services business.\u00a0 It generates steady cash flows from monthly fee-based subscriptions. And there\u2019s huge potential for up-selling eCommerce and more sophisticated online marketing services.<\/p>\n

So, how can we profit from this situation?<\/strong><\/p>\n

Unfortunately, we can\u2019t make money on the GoDaddy deal.\u00a0 The company is privately owned.\u00a0 However, the frenzy over GoDaddy could spark a wave of acquisitions in the industry.<\/p>\n

In fact, several public online services firms are already seeing their stock prices move higher.<\/p>\n